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Mission, Vision, Values

We strive to support women’s confidence after breast cancer surgery with a range of products designed to accompany them on their journey from diagnosis, through treatment and back to living life to the full.

Our Philosophy

Amoena specialises in developing unique products that feature the highest quality and most innovative designs - women's health and wellbeing are at the heart of everything we do. Our work is global and we attract passionate and performance-driven partners to grow the Amoena organisation around the world. By investing in and developing our core competencies, we strengthen our leadership position and generate sustainable growth to help even more breast-operated women worldwide.

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Vision
We strive to support women's confidence to lead an active life after being diagnosed with breast cancer. Our products also support women who are dissatisfied with the shape or appearance of their breasts for other reasons. We are committed to continually seeking better, smarter and more innovative solutions, educational programs and networks that support women’s self-confidence.
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Mission
Our mission is to be the trusted, compassionate ,solution-provider for women with breast care needs. We strive to build women's confidence after breast surgery – supporting her at every step of her journey, from diagnosis to recovery and beyond. Through care and deep understanding, we seek to inspire, empower and help. We educate and equip our retailers and healthcare professionals with innovative solutions, to ensure our consumers benefit from the best possible service and personalised optimal fit for every product we offer.

Our values

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1. WOMEN FIRST
We are honoured to listen, be present, and support women diagnosed with breast cancer. We align our actions with their needs. We believe in exchanging ideas so we can learn from each other and develop the best possible products together.
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2. PASSION
We are passionate about supporting women’s confidence and body image. We are committed to making a significant contribution to women's recovery and to their lives after breast cancer.
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3. RESPECT
We build relationships built on honesty and appreciation with consumers, partners and our team. We are open and respectful to everyone. We embrace and respect uniqueness and individuality.
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4. DRIVE AND AMBITION
We drive innovation with an ambitious agenda. We take pride in our work and we celebrate successes in finding better ways to support our customers. Setting the bar high is in our DNA.