Celebrate Breast Cancer Awareness Month
October is breast cancer awareness month worldwide, with the aim of raising public awareness about the disease and showing solidarity with the women affected by it. And for decades, the pink ribbon has been the symbol used to honor breast cancer patients through private and corporate commitment.
At Amoena, we recognize that October, and pink, can be emotionally complicated for many of our customers; but we also want to celebrate and support you in a special way.
Supporting Each Other, #EmpoweringWomen
Let's spread a message of hope and empowerment this October!
For Pink October 2024 the company has created a special edition bra and panty set – the Leonie wire-free bra in pink and black, and a matching panty. With these efforts, we hope to honor you and put our words of support into specific action:
To give back to the breast cancer community, your purchases of the 2024 Leonie Bra and Leonie Panty will benefit The Boobie Queen Company, a non-profit whose mission is "to empower Boobie Queens by helping them find ways to celebrate themselves through their cancer journey."
Amoena's product portfolio offers breast cancer patients support at all stages of their post-surgery recovery. Recovery Care products for initial and post-operative care, such as post-surgical bras with and without compression, can provide significant support for a good surgical outcome and wound healing. Full and partial prostheses (we call them breast forms) help to shape a natural silhouette after surgery, and restore body balance and confidence.
The Pink October 2024 special edition Leonie set continues a long tradition of Amoena empowering women. This elegant bra, based on our Cara wire-free bra design, features super-soft, contour molded foam cups, for a great shape with flexibility. Its luxurious deep pink fabric is accented with black velvet lace, black detail stitching and a gold heart pendant embellishment -- a celebration of survivorship, along with excellent support and everyday comfort. The matching panty creates a set that truly empowers women to feel confident and comfortable.
We invite you to celebrate with us. Ask your local Amoena retailer to save a Leonie bra for you to help us give back, or order yours online. You'll be helping to support all the good work that The Boobie Queen Co. does for women experiencing breast cancer. Read more about them on their website, or in our article here.
Follow us on social media to watch all the good we do this month.
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